The internet world has made banner advertising a popular and widespread form of advertising where practically all the websites have one or the other form of banner advertising on it. Though it is thought that the effectiveness of banner advertising on the web has declined, there are many tips, which if followed, prove to make people rush to your website!
People have no time to wait. So make sure the banner ad uses only a small file. This is because a large .gif or .jpg file takes a few seconds to download, wherein the visitor may have either left the page or just scrolled down the page without seeing the banner. And if people don’t see your banner, they are sure not going to click on it! So make it a point to restrict your file size to below 10K or 15K;it may be difficult, but where there is a will, there is a way! Make it a point to have a call to action on your banner.
This means having the words ‘click here’ or ‘sign up now’, where you guide the user to click on the banner. The main reason this has to be included is that people are so used to off-line advertising where people just see banners, without having to do anything. They are usually not aware that they have to click on the banner to find out more! So make it a point to have a call to action on your banner ad to improve the effectiveness of the banner.